E-commerce platforms

Platforms like Webflow make building webshops easy without needing coding skills. This opens e-commerce to everyone, including traditional stores without online presence, expanding their market reach.
But also we have other online platforms as follow:
Amazon
Bol
Marktplaats
Webflow
In the Netherlands and the Benelux region, Amazon offers a platform for sellers to access millions of customers. It provides Seller Central for managing listings, fulfillment through FBA, advertising solutions, and customer support. Sellers benefit from Amazon's logistics network, trusted brand, and extensive customer base, aiding sales growth in the region.
Amazon seller
Bol.com is one of the largest webshops in the Netherlands, exemplifies this shift by transforming into an e-commerce platform where retailers can sell their goods.
‍Bol.com even offers e-fulfilment solutions, enabling sellers to focus on product improvement and marketing.
Bol Partner
Marktplaats is a Dutch online marketplace where sellers can list and sell a wide range of products and services. It provides a platform for individuals and businesses to reach a large audience of potential buyers in the Netherlands. Sellers can create listings, set prices, and communicate with buyers directly through the platform.
Know Marktplaats
Webflow is a website building platform that enables users to create professional and customizable websites without needing extensive coding knowledge. For sellers, Webflow provides a user-friendly interface to design and launch their online store quickly and efficiently. Additionally, Webflow provides tools for optimizing website performance, managing inventory, and tracking sales analytics.
Know Webflow
While selling on platforms likeBol.com and Amazon can be beneficial for both small and large webshops, it's essential to consider the fees involved. Commission fees on sales, monthly subscription fees, and other charges vary depending on the platform and product category. For instance, Bol.com charges fees up to 15-20 percent on certain categories, while Amazon has both commission and subscription fees.
Ensure the name of your future business is available for registration across online platforms: domain name, and social media username. If unavailable, consider variations or different domain extensions.

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Launching your website is akin to "cutting the ribbon" for a physical store, symbolizing your grand opening to the world.

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You can announce this milestone through various channels:
Email lists
Social media platforms
Online ads
Email lists
Traditional advertisements
Contact us to build together your e-marketing plan
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The journey of starting a new online businessby Roberto Cortese

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Small Businesses Scheme (Kleineondernemersregeling or KOR)
The Small Businesses Scheme in the Netherlands is for businesses with a turnover below €20,000.
If you qualify, you don't have to pay or report VAT. You need to apply to the Dutch Belastingdienst to use this scheme.
The KOR is based on your total sales, including VAT, but certain types of sales, like medical services or sports services, don't count toward the limit.
Keep in mind, though, you still need to file and pay other taxes, like income tax, on time.
With the KOR you don't need to send invoices, but you can if you want. If you do, don't mention VAT percentage or amount. Instead, include "factuur vrijgesteld van OB o.g.v. artikel 25 Wet OB" (invoice exempt from VAT under Article 25 of the Turnover Tax Act). With the KOR, you're exempt from standard invoice requirements.
Learn more about KOR
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Keep in mind

Avoid False Self-employment

In the Netherlands, it's important for freelancers, self-employed professionals, and their clients to ensure their agreement isn't considered employment under the Employment Relationships Deregulation Act (Wet deregulering beoordeling arbeidsrelaties, wet DBA).

Learn about False Self-employment
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Both contractors and clients must determine if their arrangement constitutes employment or self-employment to prevent false self-employment.  This can result in tax issues and loss of benefits. Both parties share responsibility for ensuring correct classification.

Check the Employment Status Checker
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Model Agreements

Model agreements are tools for clients and contractors in the Netherlands to ensure their business relationship is not mistaken for false self-employment. These agreements, provided by the Dutch Tax and Customs Administration, offer standard templates for different types of arrangements:
General model agreements: suitable for most non-employment business relationships.
Sector or profession-specific model agreements: tailored for specific industry standards or conditions.
If these model agreements don't suit, parties can create their own and have it assessed by the Tax and Customs Administration. Intermediaries must also adhere to the DBA Act and can use mediation or intermediation model agreements. If clients and contractors reach an agreement independently, they must use the appropriate standard model agreement for their activities.
Check if you need a Model Agreement
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Are you importing or exporting goods through your website?

Answers to the burning questions in your mind.

Inscribe your business IOSS

IOSS (Import One Stop Shop) is a system introduced in 2021 for importing goods into the EU. It simplifies the process for sellers by allowing them to declare and pay VAT on their goods through a single portal. This benefits buyers, who only need to pay VAT at the time of purchase and avoid additional fees upon delivery. If a seller isn't registered with IOSS, buyers may have to cover VAT and customs clearance fees charged by carriers during EU imports.

Read more about IOSS
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Deliver goods from outside the EU

If you run an online store importing goods from China to deliver to private individuals in a EU country,  you calculate and declare VAT in the destination EU country. You can simplify this process using the Import Regulation's one-stop system. If trading via a platform, follow specific guidelines. Certain customers, like private individuals or certain types of entrepreneurs, may not need to file a VAT return unless their purchases exceed a threshold amount. If so, the Import Scheme cannot be used.

Read about tax on importing from outside the EU
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Deliver goods within the EU

If you supply goods to another EU country and your customers don't file a VAT return, such as selling via a webshop to private individuals in Germany, you may need to charge VAT based on the destination country's rate.

Read about tax on importing from the EU
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Provide services to private individuals within the EU

You often have to charge the VAT of the EU country where you provide your services. You can declare the VAT in a simplified way via the IOSS.

Read about tax on services within the EU
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Have a digital platform or trade via a digital platform?

Depends on that the platform use the Union or Import Regulations or not, then the Dutch rules for invoicing apply and not the rules of the country where delivery takes place. This means that the platform does not have to issue an invoice for VAT or it has to.

Read about tax on services within the EU
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